Lifecycle Marketing Engineering / 13 Case Studies

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Manager, Front-End Engineering — Lifecycle Marketing 2021 — Present
13 Case studies inside this program
10M+ Learners reached by the systems we own
5 yrs Owning the lifecycle stack end to end
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This is the parent page for all of our work for this client. 107.design manages front-end engineering for Lifecycle Marketing - the template and automation infrastructure behind class launches, newsletters, promos and evergreen workflows in Iterable, the data architecture that makes personalization possible across Segment and the warehouse, and since 2025 the AI tooling the team now uses to produce emails at all.

Behind the passphrase: thirteen case studies grouped by what they're actually about, a five-year timeline, the ledger of work that never warranted its own write-up, how the team is enabled to ship without us, and an honest note about where the impact numbers come from.

Protected — 13 case studies

This work is private.

The full write-up covers internal architecture, tooling and numbers, so the full write-ups are shared on request rather than published openly. Email us and we’ll send the passphrase - usually the same day.

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