The platform launched Certificates as a new sub-product - structured programs a learner enrolls in, works through, and finishes with a credential. We built the lifecycle layer underneath it: every automated journey, email, push, in-app and SMS message between enrolling and finishing, from nothing.
The full study covers why a program lifecycle has to be modelled as state rather than a schedule, how four channels were kept from talking over each other, the parts that had to be treated as transactional rather than marketing, and the numbers - all measured against holdouts.
Our work here covers internal architecture, tooling and numbers, so the full write-up is shared on request rather than published openly. Email us and we’ll send the passphrase - usually the same day.
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One passphrase unlocks every study in this program.