IDS Real Estate Group needed brand support and a new property website to sit inside a portfolio valued at more than $5 billion and spanning roughly 32 million square feet - 4000 Ruffin Road, a single property that still had to carry the weight of that scale in how it presented itself online.
We led website development for the property, working from IDS's existing brand system rather than starting from scratch, with security hardening, SEO, and page-speed optimization built in from the first commit rather than patched on after launch.
The site shipped within scope and on IDS's brand standards, giving 4000 Ruffin Road a digital presence that matched the seriousness of the portfolio it belongs to.