Digital Diagnostics (formerly IDX) builds IDX-DR, the first FDA-cleared AI system for autonomously detecting diabetic retinopathy and macular edema in a primary care setting - no ophthalmologist required in the loop. The company needed a full brand refresh and website redesign that could communicate that kind of clinical credibility, on a four-month clock: one month of brand discovery, one month of UX/UI, two months of development.
The new logo had to hold three ideas at once - eye, AI, and technology - in a single mark that read as approachable rather than clinical-cold. On the development side, we built a login page and a distributor portal for sharing documents and payroll information, alongside custom site components, with accessibility held to AA standards throughout since the platform serves clinical and administrative users alike.
The redesigned brand and site launched on schedule, and the relationship has continued well past delivery - ongoing web maintenance and brand support, plus current work on an employee onboarding and learning platform for the IDX-DR system.